FOR FAMILIES WHOSE FINANCIAL LIFE HAS OUTGROWN SIMPLE INVESTMENT ADVICE

Partner with a Family CFO from the nation’s largest 100% independent RIA.

We’ll handle the complexity of your wealth and help you protect what you cherish.

FEE-ONLY, ALWAYS · SEC-REGISTERED FIDUCIARY SINCE 1989 · ADVISOR OWNED · 100% INDEPENDENT, NO PRIVATE EQUITY · INSTITUTIONAL-QUALITY INVESTMENTS

#1

Largest fee-only RIA in the country

Financial Planning, RIA Leaders 2025

Second consecutive year at No. 1. Ranked on AUM as of 12/31/2024.

#8

Top 100 RIA Firms

Barron’s, September 2025

Listed every year since 2016. Data through 6/30/2025.

#15

RIA Rankings

Financial Advisor Magazine, July 2026

Ranked every year since 2015. Data through 12/31/2025.

#1

Fastest-growing RIA in Missouri

Citywire, 50 Growers Across America 2025, 2023

Runner-up in 2022.
Data through 12/31/2024.
RECOGNIZED AND ON THE RECORD

Earned, not claimed

This recognition wasn’t bought. It came from editors and analysts who went through our records, our growth, and our client satisfaction, and drew their own conclusions. We’re proud we’ve been able to do so much for the people we serve.

Our full record is public at adviserinfo.sec.gov, CRD #104727.

SEE ALL 13 RANKINGS AND AWARDS, INCLUDING METHODOLOGY

Also recognized: USA Today Top Workplaces for six consecutive years, Greater St. Louis Top Workplaces for 13, and the St. Louis Business Journal Corporate Philanthropy Awards for five.

Rankings are not indicative of future performance and do not represent any one client’s experience. Moneta does not pay a fee to be considered for or placed on any of these lists. Full methodology, criteria, and as-of dates for every ranking are published at monetagroup.com/rankings.

Wealth creates a remarkable opportunity to build a life of impact and meaning for your family.

Moneta serves families whose wealth has created complexity beyond what they can easily manage with a basic investments-focused advisor. Accounts multiply. Decisions become interconnected. Tax consequences become more serious. And the questions that matter most quietly go unanswered: are we actually on track, what are we trading away, and who is watching the whole picture rather than just the investments piece? This complexity arrives gradually, as a byproduct of success, and by the time it is obvious you have already become the general contractor on your own financial life.

Individuals & Families Ultra High Net Worth Families Business Owners Corporate Executives Physicians & Dentists Women in Motion Professional Athletes Entertainers Sudden Wealth Recipients Expatriates Institutions Corporate Retirement Plans

WHAT WE DO

Every part of your financial life, coordinated by one person who knows all of it

Comprehensive Financial Planning

Your life is unique, and your financial plan should be too. At Moneta, we bring every aspect of your financial picture into strategic alignment with the life you want for yourself and your family.

Family Office Services

Moneta delivers concierge-level support for everything from bill pay and reporting to multi-generational planning and family governance. We handle the details so you can focus on what matters most.

Retirement Planning

Retirement isn't just a finish line—it's a new chapter. Whether you're planning for your own future or supporting loved ones, Moneta helps you design a retirement strategy that aligns with your vision, lifestyle, and legacy goals.

Giving Strategy

Use your wealth to make a difference. We can help you create a strategy that amplifies your impact, aligns with your values, and supports the causes you care about most.

Investment Management

Our team combines institutional-quality research with genuine personalization. This includes access to alternatives most independent firms cannot source.


Tax Planning

Your tax strategy should be designed alongside your plan and your portfolio all year, rather than bolted on every April by someone who has seen neither.


Estate Planning

Documents, titling, beneficiaries and gifting are all coordinated so your plan actually works at the moment it is needed.


Trust Services

We provide a corporate trustee and trust administration through our own trust company, so continuity does not depend on an outside relationship.


Moneta by the numbers

$50.54 B

Assets Under Management
*As of December 2025

~600

Team Members

150+

Years of Service

5,000+

Client Families

Why Moneta

The Moneta Difference

Moneta became a Registered Investment Adviser in 1989 because the fiduciary standard was already the way we operated. It was a formality, not a conversion. We charge no commissions and accept no third-party incentives. Our compensation comes from our clients and from nowhere else.

Our story starts in St. Louis in 1869. In 1933, in the middle of the Depression, the firm introduced "Planned Estates," one of the first comprehensive financial planning approaches in the country, built on solving client problems instead of selling products. That is not a heritage anecdote. It is the same idea we are still running today, at $50.54 billion and roughly 600 team members.

We also intentionally structure our teams to deliver a highly-personal client experience, even within the context of a large-scale, national firm. It means you get more time, more attention, and a deeper level of service at every step, rather than a relationship that thins out as the firm grows.

Fee-Only Since 1989

No commissions. No third-party incentives. Our compensation comes from our clients and nowhere else.

No Private Equity

Owned by its Partners. No outside shareholders and no sponsor working to an exit timeline.

Institutional Scale

$50.54B under management and roughly 600 team members, including a dedicated investment research team.

One Named Advisor

Nine offices, and the same accountable Family CFO on your plan five years from now.

OUR PHILOSOPHY

Independence is more than a business model.
It is required for truly objective advice.

Unwavering commitment. Unmatched expertise. Uncompromising service.

As fiduciaries who act only in your best interest, our advisors combine deep expertise with a service mindset, so every client receives personalized guidance and the highest standard of care at every stage of their financial journey.

HOW IT WORKS

How a Family CFO relationship begins

The first four steps take a matter of weeks. The fifth lasts as long as the relationship does.

01

Discovery and alignment

We start with your goals, your family, and what you actually want the money to do. Not your account balances.

02

Data gathering

We assemble every account, obligation, document, and assumption in one place. For most families, this is the first time anyone has seen all of it at once.

03

Analysis and scenario testing

We stress-test the plan against the decisions and disruptions you are most likely to face.

04

Your Financial Action Plan

We deliver specific recommendations with owners and timelines attached—not a binder.

05

Ongoing review

Life changes faster than annual reviews. The plan is revisited when your circumstances move.

You are never handed off. The advisor who runs your discovery is the advisor who owns your plan five years from now, and the specialists around them are drawn from the same firm rather than a referral network.

HOW WE INVEST

Institutional research. Individual portfolios.

Most firms will tell you their approach is personalized, then sort you into one of five risk-tolerance models. Your circumstances are more specific than that, and so is the portfolio we build.

Philosophy

Long-term thinking, global diversification, and a panoramic approach to asset allocation. We blend active and passive strategies and prioritize risk management.

Access

At our size, clients reach alternatives most independent firms cannot source from our foundation: private equity, private debt, real assets, and diversifying strategies.

Objectivity

We are not compensated by any fund company, custodian, or insurer. Nothing gets selected because it pays us to select it.

Integration

Your tax position, liquidity needs, concentrated stock, and giving plans are all inputs. The investment decision is never made in a vacuum.

MEET THE TEAM BEHIND THE RESEARCH

YOUR NEXT STEP

The best time is now

Life's biggest moments—selling a business, retiring, receiving an inheritance, or planning your legacy—are easier and more rewarding when you have a Family CFO in your corner before they happen. With Moneta, you're prepared for every opportunity and challenge, with a strategic plan already in place and a trusted guide ready to help you make confident decisions. The best time to start is now.

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